1. Seven Years of Consistency, Trusted by Millions of Users

• Since its establishment, Hotcoin has successively obtained the US MSB financial license and the Australian AUSTRAC regulatory qualification, always adhering to the principle of "safety and compliance, user first", taking root in Asia and expanding globally, gradually growing into a cryptocurrency trading platform with international influence. By 2025, the platform has been operating continuously for seven years with zero safety incidents, serving millions of registered users worldwide, with nearly 500 types of coins listed, and trading categories covering spot, contract, NFT, OTC, and other diversified ecosystems.

• In terms of compliance construction, Hotcoin has successively obtained the US MSB financial license and the Australian AUSTRAC regulatory qualification, and is actively expanding its compliance layout in major crypto markets such as Hong Kong, Spain, and the Middle East, continuously strengthening the brand positioning of "Global Trust Exchange".

• These achievements not only confirm the platform's comprehensive strength in safety, stability, risk control, and service, but also provide a solid foundation for this brand visual upgrade. We believe that a truly reliable brand not only needs strong product capabilities but also requires continuously evolving expression language.

2. Conveying Unchanging Trust with Evolving Language

• The evolution of a brand often begins with a revolution in visual language. Over the past few years, Hotcoin has used the classic blue and white logo as its brand identity, adopting a more dynamic and profit-emphasizing brand tone, building an image of an active, young, and explosive exchange.

• However, with the globalization and diversification of user structure, we realized that a brand that truly possesses global trust needs a more stable, credible, and modern way of expression.

• Therefore, Hotcoin will officially launch the brand visual system in 2025, completely refreshing our color system, graphic language, and brand tone while retaining the spirit of "growth". This upgrade is not a simple change of color and logo, but an important step for Hotcoin from a "functional platform" to a "trusted brand". The new visual language takes "trust, safety, internationality" as the core keywords, fully turning the brand language towards "professional" and "safe", becoming an image of a compliant trading platform serving global users.

• We use an upward-trending logo, combined with the most pleasing color scheme and unified font system, hoping to convey a clear signal: in the ever-evolving wave of the crypto world, Hotcoin will always stand by the user's side,

3. Functional Upgrade: Professional Tools, Empowering Trading Insights and On-Chain Future

Visual Style Description

• In the past version, Hotcoin's UI style emphasized "information density" and "functional modularity" to meet users' needs for quickly accessing trading portals and core data. It was efficient and practical, but with card stacking and dense information, it was slightly insufficient in emotional connection, brand recognition, and visual consistency. In the past, we focused users' visual attention on product portal orientation, which quickly conveyed our feedback to users but caused visual interference and hindered user perception and information acquisition.

• This visual upgrade optimizes the system color scheme, graphic language, and interface layout in all aspects, abandoning the previous "tool-type" interface with dense information stacking. The new design focuses on user asset safety and chart trend clarity, reducing visual interference, enhancing brand recognition and consistency, and creating a trustworthy trading environment.

New Features Launch

Second-Level K-Line: Higher Frequency Market Insights

• The newly launched "Second-Level K-Line" function meets the needs of high-frequency trading users for instant trend judgment, suitable for capturing flash market conditions and executing strategic trading.

• Paired with the new UI's chart components, the K-line rendering is clearer and the operation is smoother, bringing stronger data feedback efficiency to professional users.
  

Web3 Wallet Module (Coming soon)

• Hotcoin is about to launch the native Web3 wallet function, supporting on-chain asset management, NFT binding, wallet direct connection interaction, and other services.

• This function will officially open the first batch of usage permissions on August 6, and will deeply connect with mainstream chain ecosystems such as EVM and Solana in the future.

• Paired with the new visual system of the brand upgrade, the Web3 module will adopt independent color schemes and exclusive dynamic effects, creating a more open, free, and on-chain portal.
  

We hope to break the boundary between CEX and the on-chain asset world through the Web3 wallet, making Hotcoin your first stop to explore the on-chain ecosystem.

4. From Function to Trust: Building the Top Ten Reasons Why Users Choose Hotcoin

Behind this brand upgrade is Hotcoin's in-depth thinking about "what an exchange is and what it should provide for users".

We are no longer satisfied with being a "useful tool", but hope to become a trusted brand partner for users on their way to the crypto future.

From a functional perspective, Hotcoin already possesses industry-leading product capabilities:

• Perpetual contracts with up to 125x leverage, unleashing trading potential

• Diversified trading product lines such as spot, leverage, NFT, OTC, etc., meeting the needs of various users

• Powerful copy trading system, allowing novices to easily follow top traders

• Stable and reliable matching engine and stop-loss protection mechanism, ensuring trading safety in extreme market conditions

But more importantly, Hotcoin is upgrading these "functional advantages" into "brand values"—making "professional, safe, transparent, supportive" the first impression users have of Hotcoin.

• We have summarized the top ten core reasons why users choose Hotcoin, which also constitute the cornerstone of the new brand concept:

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These are not the stacking of single-point functions, but the true embodiment of Hotcoin's brand "trustworthiness".

Hotcoin always believes that a truly long-lasting exchange does not rely on temporary traffic, but on the ability to "deliver on promises" day after day.

And today's brand upgrade is the beginning of conveying this ability to every user through stronger visual and content language.

5. Brand Upgrade Celebration: Share the Bounty, Win Real Money with Contract Trading!

Invite Friends to Trade Contracts, Single Person Can Get Up to 1000 USDT Real Money

During the event, all users can participate in the "Contract Invitation Cashback" activity:

• For every successful invitation of a valid friend, you can get a 25 USDT real money reward

• A single person can get up to 1000 USDT real money

• Total prize pool: 100,000 USDT, first come first served

Valid Friend Definition: Registration + Net Deposit ≥ 100 USDT + Contract Trading Volume ≥ 10,000 USDT, and KYC Completed

New Users' Contract Trading Reaching Standards, Can Get Up to 280 USDT Real Money

New registered users with net deposit ≥100 USDT, and cumulative trading volume ≥10,000 USDT, can get new user benefits, up to 300 USDT, total prize pool 100,000 USDT, first come first served (KYC must be completed).

Reward Ladder:

Cumulative Trading Volume (USDT)	Corresponding Reward (USDT)
50,000	20
100,000	30
500,000	100
1,000,000	200
3,000,000	300

Total prize pool: 100,000 USDT real money rewards, first come first served

📆 Event Time:

July 29, 2025 18:00 - August 08, 2025 18:00 (UTC+8)

📝 Participation Method:

https://www.hotcoin.com/zh_CN/support/article/?code=27347729713074176

6. Being a Trusted Partner in the Crypto World

This brand upgrade is not only a refresh of visual language but also a solemn expression of Hotcoin's brand vision to global users.

In the past seven years of development, we have grown from an emerging trading platform to a comprehensive crypto asset service platform serving millions of users worldwide, holding multiple countries' compliance qualifications, and covering diversified product lines such as spot, contract, NFT, OTC, etc. But what truly defines us is never the trading volume and ranking, but the original intention of "built for users" that we have always adhered to.

We believe: a truly powerful brand does not rely on stimulation or gimmicks, but on delivering promises and services time and time again.

In the context of the crypto world accelerating its integration with the real economy, Hotcoin will continue to build a global financial connector for the future based on "compliance, safety, transparency, and support".

We hope to achieve:

• Be a warm exchange — accompany users' growth, understand users' concerns

• Be a responsible exchange — proactive compliance, asset protection, no playing with fire

• Be a trustworthy brand — no matter the market conditions, always maintain the power of "stability"

• Do one thing that has always been done — Your trading, we are consistent