Cold Chain Strategy Under the Heat Wave: CoinUp's On-the-Ground Report at Coinfest Asia 2025

On August 21–22, 2025, Coinfest Asia 2025 was successfully held at Nuanu Creative City in Bali, Indonesia, attracting over 12,000 blockchain developers, investors, and Web3 enthusiasts from more than 90 countries. As one of the exhibitors, CoinUp made its appearance with the theme "HOT $CP · Cold Vault", gaining widespread attention through on-site experiences and platform value narratives.

In the exhibition area, CoinUp set up an ice cream stall and interactive peripheral activities, attracting crowds in a fun and engaging way and creating social buzz, with constant queues in front of the booth, making it one of the popular photo spots at the event. At the same time, the team directed attendees' attention to the platform's core strengths, showcasing progress in asset security, reserve transparency, and custody capabilities around the "Cold Vault" concept, conveying CoinUp's long-term value commitment to compliance and stable operations.

Coinfest Asia On-Site: Crowds, Heat, and Convenient Services

Under the 30°C tropical weather, the venue was crowded. CoinUp's booth was not only a brand showcase but also provided practical services such as outdoor charging stations, on-site consultations, and peripheral giveaways, attracting many to stop by. Queues were common around the booth, a design that enhanced interactivity and created more space for in-depth exchanges between the brand and attendees.

CoinUp's Ice Cream Stall Became the On-Site Focus

CoinUp's ice cream stall was a high-frequency topic of discussion at the event. Combined with photo-friendly booth decorations and brand peripherals, it quickly became a social media hotspot. For attendees, the ice cream not only relieved the heat but also provided an opportunity to stay and interact with staff, aligning with the event's goal of fostering communication through experiences.

Balloon Drop and Raffle Ignited the Atmosphere

CoinUp's planned sky balloon drop and on-site raffle were the highlights of the interaction. Balloons landing triggered raffle eligibility, with prizes including limited-edition peripherals and platform benefits. This segment not only received enthusiastic responses on-site but also quickly spread on social media, being shared and discussed multiple times, further amplifying the brand's influence beyond the venue.

CoinUp Turns "Fun" into "Trust": The Practical Expression of Cold Vault

"Cold Vault" is not just a slogan. At the event, CoinUp clearly communicated the platform's investment in asset custody and risk control through display boards, explanations, and one-on-one consultations. By combining the "cold" visual/experience element with a "cold storage/safe" security narrative, it reinforced brand memory and made abstract security guarantees more tangible, helping to turn temporary interest into deeper trust.

CoinUp's ice cream stall became a high-popularity spot on-site, not only attracting steady crowds but also generating a wealth of photo and short video content, providing ongoing material for social media and media coverage. Charging stations and interactive mini-games encouraged attendees to stay longer, increasing opportunities for natural interactions with staff. Raffles and redemption activities further deepened engagement, accumulating more touchpoints and memorable moments for CoinUp at Coinfest Asia 2025.

Market Response and Indonesia Strategy

During the event, CoinUp's platform token performed actively in the secondary market, hitting new highs multiple times, which amplified the on-site buzz to some extent. As an important growth market in Southeast Asia, this on-ground presence in Indonesia not only enhanced brand visibility but also provided practical experience for future local collaborations, marketing, and user expansion.

At Coinfest Asia 2025, CoinUp used "cool experiences" to bring users closer and "cold vault-like security promises" to gain their trust. This event organically combined creative experiences with security demands, generating immediate community heat and transforming brand credibility into tangible trust. "HOT $CP · Cold Vault" effectively converted offline interactions into clear brand recognition, showcasing CoinUp's dual strengths in creative communication and security assurance, providing strong support for future market advancement and injecting practical momentum for CoinUp's long-term development in Indonesia and Southeast Asia.