OneFootball, which raised $300 million 3 years ago, is now on CoinList. Is it worth participating?

Original | Odaily Planet Daily (@OdailyChina)

Author | Asher (@Asher_ 0210 )

Last night, according to an official announcement from CoinList, the token sale for the football media platform OneFootball (OFC) will officially start at 1 AM Beijing Time on July 25.

In this article, Odaily Planet Daily will take you through the basics of OneFootball, its token model, the details of the token sale, and discuss whether it's worth participating.

OneFootball, which raised $300 million 3 years ago, is now on CoinList. Is it worth participating?

OneFootball is a football media platform,co-owned by clubs such as Real Madrid, FC Barcelona, and Bayern Munich, and collaborates with over 200 clubs, leagues, and football associations including Serie A and Major League Soccer, aiming to provide over 34 million football fans worldwide with exclusive content, live match broadcasts, breaking news, highlights, scores, and more, allowing fansto immerse themselves in the world of football and redefine the fan experience.

OneFootball has an extremely large user base. According to Google Play data, OneFootball has been downloaded over 50 million times, with 1.62 million reviews.

According to ROOTDATA data,as early as the end of April 2022, OneFootball announced the completion of a $300 million Series D funding round,led by Liberty City Ventures, with participation from Animoca Brands, Dapper Labs, DAH Beteiligungs GmbH, Quiet Capital, RIT Capital Partners, Senator Investment Group, and Alsara Investment Group.

In the same month, OneFootball announced the establishment of OneFootball Labs, aiming to solve the fragmented and outdated fan engagement model. OneFootball Club has built a universal fan pass and open data standard, writing fan data onto an on-chain social graph, enabling every company in the football world to create value for its core contributors—the 3.5 billion football fans worldwide. In OneFootball's future vision, fans, creators, and brands will converge in an open, dynamic ecosystem based on on-chain identity infrastructure.

Vincent Schalk, General Manager of the OneFootball platform, said,

We have created a single, unified identity system for fans—the universal on-chain fan pass. You decide when and how much data to share, clubs and brands gain the insights they need to provide a better experience, and as a fan, you are not treated as a commodity. When you do all this, everything gets better: ticketing, sponsorships, even the way fans and clubs interact. It's a win-win-win situation for everyone. Tokenization opens up a whole new way of thinking about value exchange. We are building a future where fans are no longer passive consumers but active participants, co-creators, and stakeholders.

In June 2024, through a strategic partnership with Mocaverse, Football ID was launched to enhance the experience and retention of football fans. Football ID users will be able to earn various rewards and experiences, supported by over 400 companies in the Animoca Brands ecosystem and Mocaverse's partner network, including GameFi, IP, sports, music, and more.

Token sale on CoinList starts on July 24, with an FDV of $50 million

The specific details for the OneFootball (OFC) token sale on CoinList are as follows:

• Sale date: 1 AM Beijing Time on July 25—1 AM on August 1;

• Percentage of tokens for sale: 6% of the total token supply;

• FDV and sale price: Sale at an FDV of $50 million, with a token price of $0.05;

• Token unlock: 25% unlocked at TGE, the remaining 75% will be linearly unlocked over 12 months after TGE;

• Purchase limits: Minimum purchase of $100, maximum purchase of $250,000.

Token distribution

The total supply of OFC tokens is 1 billion, with the specific distribution as follows:

• Community, ecosystem, and partners: 51%, amounting to 510 million tokens, with 17.84% unlocked at TGE, the rest will be linearly unlocked over 24 months after TGE;

• Strategic sale: 15.03%, amounting to 150.3 million tokens, with 1.89% unlocked at TGE, the rest will be locked for 6 months after TGE, then linearly unlocked over 18 months;

• Team: 7.5%, amounting to 75 million tokens, locked for 21 months after TGE, then linearly unlocked over 30 months;

• Advisors: 6.5%, amounting to 65 million tokens, locked for 12 months after TGE, then linearly unlocked over 30 months;

• Community sale: 5%, amounting to 60 million tokens, with 25% unlocked at TGE, the rest will be linearly unlocked over 12 months after TGE;

• Treasury: 5.3%, amounting to 53 million tokens, with 15% unlocked at TGE, the rest will be linearly unlocked over 48 months after TGE;

• Liquidity: 4.45%, amounting to 44.5 million tokens, fully unlocked at TGE;

• Token launch contributors: 4.22%, amounting to 42.2 million tokens, with 0% unlocked at TGE, the rest will be linearly unlocked over 12 months after TGE.

OneFootball token distribution

OneFootball token unlock schedule

How to participate in the OneFootball Season 2 points event?

Currently, OneFootball is conducting its Season 2 points event, where users can earn BALLS points by completing tasks, which may be converted into OFC tokens in the future. The event link is: https://ofc.onefootball.com/s2/.

STEP 1. After entering the Season 2 points event interaction link, click "Sign in" at the top right to log in via wallet or by binding your X account.

STEP 2. In the Activities section, complete corresponding tasks to earn BALLS points, mostly social tasks.

STEP 3. In the Referrals section, invite friends to earn additional BALLS points.

Summary

With BTC continuously breaking historical highs and Ethereum pushing towards $4,000, OneFootball's token sale at an FDV of $50 million is actually quite an attractive pricing.Moreover, with 25% unlocked at TGE, participants in the sale can likely recoup their investment as soon as the token is listed, with relatively low risk. However, the unlock period is too long, with the remaining 75% being released slowly over a year, so even if profits are made, they may not be high, making it unsuitable for players seeking short-term high profits.

But more importantly, even if you don't plan to participate in this CoinList token sale, the current interaction tasks are worth focusing on. According to OneFootball's token model, over half of the tokens are allocated to the community, ecosystem, and partners, and some of these tokens may be rewarded to early participants at TGE. Therefore, the ongoing Season 2 points event is worth participating in for "zero-cost" gains.